Snapchat Tips : How to avoid Overproducing Your Content ? by Kyle Coghlan know as ProducerKCM on snapchat .
Snapchat is supposed to be about “being in the moment” and “authentic.” Are you overproducing your content on Snapchat to the point where it’s not these things? Well, if you can’t tell, your viewers can. Viewers are more than ever aware of overly produced content, especially through the use of 3rd party apps and the fancy manipulation of snaps that are uploaded.
What exactly do I mean by overproducing?
If the content reeks of massive storyboarding, preproduction, or a 3rd party app, then it’s overly produced. Your viewers want real stories, pictures, and general content told through the app. I admire those that spend hours on drawing immaculate pictures since I can’t draw at all, but, I know you used Adobe Photoshop to get that picture extra awesome, NOT through Snapchat.
Viewers want realtime content.
By this, I mean viewers want to feel like you put the content out “on the fly,” meaning, there wasn’t a whole lot of planning that went into it. My strategy is to have a well-defined idea and then improvise the rest. It’s good to have a starting point and from there, develop it as you go. This will instill authenticity in the snap and your viewers will become that more engaged.
Become the Story.
Get lost in what you’re doing become a part of the moment and let go. Viewers want to be a part of the moment too, and the only way this can be established is if you’re (the storyteller) as well. Improvisation is the best solution for this, as coming up with content as the story is done can add so much greatness to it.
Forget about putting a ton of time into your Snapchat story have an idea and go with it. If you have to do several takes for a shot (which I’ve done myself) then every shot will prevent the authenticity your viewers are demanding. All in all, just be real and your viewers will know and respect that.
For contact info and more please visit www.kylecoghlan.media or you can add Him on Snapchat: ProducerKCM