Model and Actress CJ Franco recently launched her brand new Athleisure line, Neon Beige. Neon Beige was created for women who LOVE to look good regardless if they’re walking the dog, hitting the gym, or even shopping for ice cream!
Neon Beige, a cheeky athleisure line “for the girl who didn’t quite make it to the gym…” Based in Los Angeles, Neon Beige is the first true athleisure -wear brand, and is inspired by glamour and accessible luxury. It was created for women who LOVE to look good regardless if they’re walking the dog, hitting the gym, or even shopping for ice cream!
Based in Sunny Southern California, Neon Beige is inspired by glamour and accessible luxury, with sexy at the center of everything they do. Their focus is on quality and unique designs. They source only the highest quality fabrics, work with the most ethical factories and make their clothing locally in LA.
Neon Beige is for women who LOVE to look good regardless if they’re walking the dog, hitting the gym, or even shopping for ice cream! It’s designed for the women who lead busy lives, but still want to be comfortable and sexy.
CJ Franco the designer and creator of the brand tells a little more about herself and her inspiration for the brand.
CJ has modeled for GQ, Maxim, and MAC Cosmetics to name a few. When CJ first began modeling, she noticed that the leading people in the industry were men. While she loves the styles and creativity men have brought to the fashion industry, she wanted to make a change. She was inspired to create a label that was flattering to a woman’s body. She wants to do more than sell a product; she wants to make women feel comfortable and amazing!
1. What inspired you to start your brand?
I was working in catalogue and fit modeling and noticed a pattern of shortcuts common in the lifestyle apparel industry. Apparel is generally a male dominated industry, and while it’s common to cut corners to save money, as a woman, I know how important it is look and feel good in what I’m wearing.
It struck me that women; willing to spend an entire paycheck on an outfit for a single event, will often settle for mediocrity in the quality, fit and style of the garments that they wear on the day to day. I wanted to provide my customer with the option of wearing flattering everyday clothing with the same attention to detail that is normally reserved for more formal clothes. Realistically, I know we don’t have the time for tedious wardrobe changes; so my line also needed to be versatile enough to take her effortlessly from the gym to the grocery store, the café… and wherever else life takes her.
2. What is the Philosophy behind Neon Beige?
The mission of Neon Beige is to create apparel that makes women look and feel put together and sexy in their everyday lives regardless of their personal body goals; to create clothes with a sense of whimsy and fun that embraces where they are now. The message is “you’re perfect how you are and if you want to workout, that’s great, but if you want to go to Starbucks… save me a caramel latte!”